Kenneth Thorlton
I’m a senior-level business executive with 15+ years providing creative, digital, and print marketing strategies for the health care industry.
Whatever the medium,
I excel at helping clients fully understand their audience and create materials that get
desired results.
With a focus on user experience, I offer a
unique perspective and strategic vision that helps foster engagement on every level.
Winning
Award-
The creative campaign for Zolinza® established consistency across multiple channels. From awareness to adherence, patients were supported with relevant educational materials.
MY ROLE
Designed brand campaign
and led creative direction.
The Real Stories web site features 16 videos, interactive animations, and a self-assessment checklist to help sufferers of depression learn about their condition and treatment options.
Experiences
Interactive
MY ROLE
Art direction and video post-production guidance.
Solutions
Mobile
The Healthy Exchange program uses mobile technology to connect and inform patients and empower them to take charge of their health.
MY ROLE
Member of core strategic team and provided overall art direction.
A comprehensive diabetes-management program for MCOs to use with their members. The series includes separate offerings for eye, foot, kidney, and heart care.
Materials
MCO
MY ROLE
Creative direction and educational design strategy.
for Kids
HealthEd
A fun, illustrated storybook that educates
kids about the symptoms, diagnosis process, and treatment of GERD.
MY ROLE
Sole designer and illustration concept direction.
A customizable awareness and diagnosis program for HCPs that provides validated screening tools to help identify the unique and overlapping symptoms of common mental illnesses.
Education
HCP
MY ROLE
Led the concept ideation and designed all toolkit materials.
Driven
Insight-
Through a research-driven strategic process called “Transformative Insight”, user needs are uncovered and fully understood prior to creative development. This targeted approach
ensures that my creative hits the mark.
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© Kenneth Thorlton Design 2015. All rights reserved. Products, company names, and logos mentioned herein are trademarks of their respective owners. All work contained herein, whether conceptual or real, is the intellectual property of Kenneth Thorlton Design.